We incubate & invest in
non-technical founders

Starting a startup isn't free, especially if you do it the right way. Anyone who tells you otherwise is lying. With the traditional approach, at a minimum you'll have to pay for -

- Legal (incorporation, structure to ensure you're fundable, documents like LOIs etc.

- Accounting (financial projections, pro formas)

- App Development

- Branding & Design

- And more…

Most entrepreneurs have to dig deep into their pockets to come up with the money necessary to do all this.

On top of that, you'd have to become an expert in hiring people you've never hired before.

Before you know it, you've likely spent tens of thousands of your own money with little to show.

We're startup enablers, which means we co-invest with you. Your $5K investment to join the program, mixed with our $15K investment in the form of services, pays for our team to help you with all the advisory, product development, user acquisition, investment, legal, accounting and any other needs your startup has to get off the ground. We don't take any equity at this stage.

This also covers the entire program access, course material, one-to-one coaching calls, advisory sessions (cohort) and expert guest sessions/webinars from our star advisory team.

Because we co-invest with you, we're 100% tied to your success long term, as our $15K investment doesn't get recouped until you raised at least $100K+ in funding through our program from outside investors.

Although the incubator program is of 4 months, our support is extended for the full year - so we stay invested with your startup up to your Series A and this ensures you have our continued support available even after this program ends, until you raise your first millions!

Back in 2010, building an MVP (minimum viable product) became very popular after startups like Facebook, Uber, and AirBNB became famous for using it to get traction.

But this approach isn’t relevant anymore in 2024. Most founders focus on MVPs that have a bunch of features that are just ‘viable’, hoping users will see the potential of what their app could EVENTUALLY be… but consumers in 2024 have become smarter and lazy at the same time. This creates a unique challenge when you go about building a working MVP without knowing if it will have any takers.

Your target audience doesn’t want a bunch of ‘viable’ features. Ask this to yourself, when was the last time you kept using an app just because of its potential? (Probably never)

We've seen non-technical founders spend tens of thousands and months of time building and iterating on an MVP only to see all that time go to waste and investment getting written off.

Investors also won't fund a startup with an MVP if users won't use it (which they probably won't; remember, consumers are spoiled, and that means investors are too).

MSPs. Minimum Sellable Products. Building in the singular feature or small set of features that work incredibly well to solve a major problem for your market.

Every app has a major selling point. For Twitter, it was the Tweet. For AirBNB it was the listing and booking feature. For Facebook it was the public social feed (Wall). For TikTok (erstwhile Musical.ly), it was the short selfie video creator with background music/audio embed. All the other bells and whistles those startups built in were secondary to the initial selling point they built.

By focusing on building an MSP instead of an MVP, it allows founders to be hyper focused on making a feature or set of features that work great every time and users love… WITHOUT all the massive development time & effort.

During this phase our products team helps you define your MSP, and then our developers help you build it within 4 weeks, all as part of our initial program cost, so you will not have to pay anybody else anything extra for this part.

You’re left with a working product your users will love and solves their ONE key problem so well that it sells by itself!

There are a million marketing strategies founders could implement, which traditionally has caused analysis paralysis. Content marketing, ads, social media marketing, search engine optimization and the list keeps growing. With so much to focus on, a founder doesn't really know which method will be the most cost efficient and will drive results.

Marketing/GTM experts naturally will emphasize on what they are selling and this further creates a decision trauma.

This left founders trying a million things, desperately searching for people to use their app.

Additionally, founders also aren’t sure what benchmarks to hit to even know what 'success' looked like. Do they need $5K in revenue to impress an investor, or $50K? 1K users or 100K? 20% MoM growth or 15%?

Founders are left praying, wishing, and hoping that they are implementing the right marketing strategies to grow their startup, as well as doing their best to gain some semblance of success, even though they really didn't know what 'success' was measured by.

This led founders to go weeks, months, or years going after user growth, lost in a sea of 'shiny new tactics' because there was no end goal in sight.

We decided to take a 'top-down' approach to defining what success looks like for a startup's initial launch numbers.

We went and spoke with hundreds of investors to determine what numbers a startup needed to hit to gain their attention and their funding.

This led to the 5/50/500 model; exact numbers a startup can aim toward and achieve quickly (typically within just a few weeks) that would allow them to go into investor meetings with confidence knowing they hit the numbers an early stage investor needed to consider funding them.

Our founders are able to utilize 3 data-drive marketing strategies with the help of our growth team, along with specific goals for user growth.

Instead of going into the Launch phase not knowing what success looks like, they have exact numbers and specific tactics they can aim for, with the confidence to know that as soon as they hit those numbers that investors will be clamoring for their attention, instead of the other way around.

Raising funding is hard, and most founders aren't able to do it. Traditionally founders would rely on unrealistic advice like…

- Raising seed money from FFF (friends, family or fools)

- Sign up for all the shiny and costly pitch competition

- Most competitions are overly competitive (even AirBNB lost tons of pitches)

- Participate in startup events all across the globe to network and connect with strangers you wouldn’t like otherwise

- Get a loan or line of credit

- Banks don't lend to new businesses. Period.

This unrealistic approach doesn't work anymore. That's why only less than 2% of all startups raise funding, and the ones who do it takes over 12 months to get it! 12 months is a lifetime for most startups in their incumbent stage – how do you know you will even survive until that time!? By then most startups die in their infancy.

At it's core, raising funding is just a sales and marketing process. The only difference between it and selling a $10/month subscription or a $1K product is that you're trying to sell someone on giving you a $25K+ check. That's it.

BUT most entrepreneurs don't know how to do high ticket sales. Prospecting, targeting, cold email and LinkedIn outreach. Touch points, what to say, how to say it, how to negotiate, how to structure an offer, etc. is something most founders don’t have a clue about.

That's what we do for the founders we work with. Once you start treating your fundraising stage like a sales and marketing issue, it all comes down to a numbers game.

And we being a player on both sides of the table (founders as well as being investors ourselves in over a dozen companies), we know how these cards are played.

Our founders are able to consistently book investor meetings utilizing the outbound sales and marketing techniques we teach and help them implement. Then raising funding becomes a numbers game.

This combined with some select investor meetings from our network guarantees you achieve your fundraising goal in the shortest time possible at this stage.

- 100 targeted investors

- 20 responses

- 5 meetings booked

- 2 term sheets

- $100K in funding

Need to raise more? Just rinse and repeat.